Crushing Stereotypes, Combining Cultures, and Connecting People
At GRANOLA AND GASOLINE, we’re a values-driven brand. Which means, “Message first, products second." We want people to live the message, not just buy the stuff.
The way we see it, our leading offering is culture change: the dismantling of fear, imaginary obstacles, and false assumptions, through the messages we share and stand for. This is primary for us.
Our products come second. Our gear and apparel are an open invitation for everyone to participate and join in spreading the word — a fun (and comfortable!) way to rep our values. It’s not the thing that gets us going.
So, buy our products, or don’t. Though we’d never say no to a prime spot on your bumper or the real estate on your torso, our success at Granola & Gasoline is defined not by product sales, but by good times, changed lives, and opened doors.
A few of your favorite Granola and Gasoline Products
HUMOR & HUMANITY
Because, let’s face it, we’re all ridiculous.
Whether it’s stickers slapped on bottles or bumpers, or chugging craft beers or Crown Royals, we’re keen on the idiosyncrasies that make us human — and, by definition, hilarious.
In large part, we’re using this platform to lob shots at everyone — ourselves lovingly included — and, in so doing, elevate the conversation around cliques and tribes past the low-hanging fruit of reinforcing stereotypes.
To paraphrase the classic saying: “to err is human; to make self-deprecating merch about it, divine.”
ACCESS & ACCEPTANCE
Highlight the things that unite us.
The sooner we all see what makes us alike, the sooner we’ll realize there’s not enough time to spend shutting ourselves off from each other, or the causes around which we’re aligned at our cores.
However it’s expressed, our community shares passion for outdoor recreation and conservation. We want to unify more people around those very things.
That’s what’s so great about common ground: there’s more than enough of it to explore together — whether by Telemark or two-stroke. And we’d like to keep it that way.
EXPERIENCE & ENCOURAGEMENT
We aim to un-intimidate.
The thrill of the challenge is at the heart of our brand. We learn fast, and we believe that anyone can do the same with the proper access and the right attitude.
With Wyoming’s natural offerings at our fingertips, we’re opening doors to adventures, opportunities, and mindsets that people may have preemptively closed themselves off to.
Our content and gatherings revolve around dissolving walls that only exist in the mind — getting everyone outside, in every sense of